We felt like brands were losing touch with the super diverse society of today.
We noticed how many brands kept excluding themselves from a big part of society, as if they were blind to the amount of possibilities that come with an inclusive approach. We saw how many people felt left out and didn’t recognize themselves in the campaigns these brands were launching. We wanted to change this, mostly because we didn’t like what was already there.
Those who were aware of this super diverse society we live in, mostly approached it in a way that felt fake and not authentic at all. But you can’t complain about something if you don’t have a better alternative. So we created one, tested it and found out it worked.
If you exclude society, society will exclude you.
Our super diverse reality can’t be ignored and neither should it be. We live in societies where people share so much with each other and at the same time, they never felt more different. For most of them, there’s no such thing as one defining identity, but that doesn’t mean they don’t want to feel included.
That’s why we look for common ground between people, different target groups that a brand is looking to connect with. We search for similarities that can expand your brand in a more open and positive direction.
Millennials: the most wanted and the least understood.
There’s been said a lot about millennials and some might simply stereotype them as the generation that doesn’t look up from their phones. We see a generation that is active, digitally connected and aware of what is necessary to create change. It’s a generation that gets an overload of information every day and that needs your message to stand out.
We don’t just understand this audience, we are part of it. We get their needs, wishes and worries, because we share them. We break the stereotypes others might have about millennials, dissect their many identities and bring millennials and brands together.
A story that didn’t go viral, never existed.
Storytelling is key. But what if nobody gets a chance to listen to the story? It’s why you shouldn’t just be alive on social media, you should be active. We believe in creating content that engages your audience, that pushes behavior and that reaches the right audience.
To us, viral doesn’t mean getting a million likes or hits on a page. It’s about leaving a mark, creating impact, being noticed by your audience. It’s the only way you can claim a part of their world.
We simply ruin everything, to the point you’re not even sure why you hired us.
To be very honest, most companies don’t expect that much from us. They think they’ve seen it all before, because “the young people that want to create change”, how much more cliché can it get? Then they meet us, instantly fall in love with our vision (because who wouldn’t?), give us the benefit of the doubt and a lot of money that goes with it.
And then we ruin everything. Because to build a new system, you need to break down the old one. It’s the only way to create space for new ideas, innovative strategies and revolutionary approaches.
We love to make campaigns that bring out the best in your brand and clearly bring an added value to the consumer’s life. So no ugly banners that scream your product’s name in bold, colorful letters (although that might work too?).
We connect people with your brand and build communities around common values and goals. We find people who have your back and who will support you while you’re developing your services and products for them.
You know that question about your audience you’ve been sitting on for years now? We find the answer to it. Knowledge is power, which is why we like to start our projects with research that can support our ideas and strategies.
Consulting basically means we charge you to listen to us. The good thing is, we actually have interesting things to share about diversity and digital marketing. So it doesn’t feel like we’re ripping you off.
We believe in creating viral content with the right elements of storytelling. Contrary to popular belief, viral content isn’t just a bunch of cat videos. It’s about creating content that touches your audience in a relevant way.
We support you to make your brand the best in its business. We make sure your brand stands out from the crowd and creates that warm, fuzzy feeling with your audience, like they’ve known you forever. Goals.
These amazing brands are already part of the change.
We love to work with our clients, because they are future-oriented and not afraid of our hands-on approach. They want to move forward, understand society better and open their minds. They don’t like standing on the sidelines, they want to be part of the change.