Many brands kept on excluding themselves from the range of opportunities that an inclusive society and ditto approach bring along. We noticed that people didn’t recognize themselves in campaigns. Result: disappointment on every side.
We gave ourselves some time to nag and grumble about this (yes, we do have our grumpy moments) but then dediced that if no one created a better alternative, we would. And so we did.
We can dwell on for hours (and days, if you want) about our true and honest persuasion that an inclusive society would make the world a better place. But what is a conviction without action? Há! Nothing! So we keep on working, step by step, on communications that open minds, connect every single identity and reach people and goals never seen before. Building an inclusive society is like watering flowers every day and never getting enough of the way they grow.
Allyens wouldn’t exist without its sweet little (and not so little) Aliens 👽, our indestructible team, these crazy creative people. Innovative, focused on the same inclusive goals and eager to contribute to a better communicating society. Dedication – and love, of course – are always in the air!