How Bpost embraced inclusive communication: an interview with Bernard Vanneste
Choosing inclusive communication is a no-brainer. Or at least that’s how we see it. But Bernard Vanneste, Senior Project Manager at the bpost group,
5 years of Allyens
https://allyens.com/wp-content/uploads/2020/11/Taha-WEBSITE.mp4 Allyens has been around for five years. Those have been five years of hard work to make society more inclusive. By breaking stereotypes,
Guess how many times we got nominated for the Effie Awards?
We don’t always brag, but when we do, it’s because we truly deserve it. In this case, because we got nominated for the Effie
To choose is to lose? Inclusive versus Ethno Marketing
Imagine you want to reach a more diverse audience (now, there’s a good idea). You start looking for ways to do so. After some
Inclusive Marketing: Keeping Your Brand Relevant
Quick question: are ‘diversity’ and ‘inclusion’ more than buzzwords? The only right answer is ‘yes!’. The fact that society is more diverse than ever
Pride, not profit? A history of LGBTQIA+ marketing
If you’re wondering why rainbows are popping up everywhere, it’s because June is internationally known as Pride Month. So, what better time to dive
3 do’s and don’ts for corporations who really want to do something against racism
Wow. We’ve never seen so many companies reacting against racism and police brutality since the death of George Floyd. From posting a black square
An interview with Zineb, our former Strategic Intern who decided to join the A-team.
How did you end up at Allyens? During my Masters in Strategic Communications at the VUB, I had the chance to do an internship
‘Ethnic Profiling? Not normal!’ Discover the kick-off of Amnesty International’s newest campaign
Today Amnesty International launched ‘Niet Normaal/Pas Normal’, a campaign together with JES Brussel, Liga voor Mensenrechten, Minderhedenforum, Uit De Marge, Ligue des Droits Humains,
How to find the similarities in your diverse audience
Whatever campaigns you might have going on at this moment, you can probably agree on the fact that defining and approaching your (diverse) target