We don’t always recognize ourselves in the ads we see, the stories we hear, or the products we’re offered. We want to change that. Not just for ourselves, but for everyone.
Society has never been more diverse. There have never been more stories to discover, never been more ideas to enrich our point of view.
At the same time, there are more challenges than ever. We want people to be able to truly be themselves. To have a place where they fit in. To be heard and to be listened to.
As marketeers, we have what it takes to make that happen. We decide if we want to uphold stereotypes or smash them. We decide if we exclude or include others.
We have the power to make people feel that they are a part of society. We have the power to make a difference. By creating campaigns that speak to everybody, designing products that are accessible to all and by sharing stories that are true to reality.
In short, we have the power to make marketing inclusive.
Because marketing shapes culture. And culture defines our world.
So let’s create a more inclusive world.
The Allyens Team.
1
Botanic Building
Boulevard Saint-Lazare 4
1210 Brussels
