Allyens has been around for five years. Those have been five years of hard work to make society more inclusive. By breaking stereotypes, making communications more accessible, and bringing people together. So, obviously, we thought this would be a perfect time to look back on all of the amazing moments we experienced. Ready, Set, flashback!

It all started with the idealistic dream of two young, ambitious millennials who wanted to change the world. We felt frustrated because we couldn’t recognize ourselves in our environment. But instead of complaining, we decided to put our energy towards creating a society where we, and everyone else, could feel like we belong. Sounds too cheesy? Hang on. We recognized the huge impact communications and marketing have on society, so that’s where we started: changing the communication world. And, since we love to work efficiently, we decided to kill two birds with one stone: creating more representation for minorities in communication and giving these people a voice in society.

“It’s incredibly beautiful - and even moving - to see how many organizations believed in our vision and joined us in building a more inclusive world. This doesn’t just bring a feel-good vibe to Allyens, but it also motivates us to work even harder towards an inclusive world where everyone feels like they belong.”

Taha Riani
Founder & Managing Partner

The first people who believed in us – next to ourselves, of course – were Tom De Cock (aka Belgium’s most creative radio host), and Maarten Janssen (who back then, was the channel manager of Ketnet, and now is the channel manager of VTM. Talking about an impressive resume!).

“Young people can be vocal. Or inspiring. Or smart. The people who founded Allyens, however, ticked all three boxes: they are vocal AND inspiring AND smart. I immediately felt I was dealing with extraordinary talent.”

Maarten Janssen
Channel Manager — VTM

They really motivated us to take our ideas to the next level and into our first office space. If you can call 9m2 an office space. We soon found out our vision resonated with others, and it was not long before we got our first client: VRT Startup. We have to admit, we still had a lot to learn back then. When we showed VRT Startup our price proposals they nearly rolled on the floor laughing because our prices were so low.

“At VRT Start-up, we were the very first client of Allyens, with a project to better reach more diverse young people. And it felt right from the start. The founders did not have a lot of experience at the time, but they did have a convincing drive and vision. They dared to challenge us, really went on this quest together with us and gave us a lot of surprising proposals and new insights.”

Ezra Eeman
Head of Digital — European Broadcasting Union

One of the most cherished milestones upon this day is our Forbes Nomination. We got listed on Forbes 30 under 30 list of Media and Marketing, which means we are leaders in our industry. Those are Forbes’ words, not ours. Afterwards we worked together with bigger clients, started doing bigger campaigns, and made a bigger impact.

We learned quickly and worked hard. So hard, we actually had to hire employees to keep growing in 2018. And we kept growing throughout 2019, which turned out to be a crazy year. We almost couldn’t keep up with the demand for inclusive marketing. We met new clients, faced new challenges and saw the start of our first long partnerships with clients such as Bpost, Johnson & Johnson and Brussels Airport.

“We are extremely happy about collaborating with Allyens. They contribute very valuable expertise to this project, which results in a unique and authentic campaign.”

Betty van de Nobelen
Passenger Marketing Manager — Brussels Airport

You didn’t think we’d stick to the Belgian market only, right? Turns out, Dutch people also like Allyens’ vision on inclusive communication. Needless to say, we’re proud to have worked with clients like Unilever and KRO-NCRV!

Right now, it’s hard to believe it’s only been five years since we introduced our concept of inclusive marketing. We started out with two, and now we’re working with a team of 10 wonderful human Allyens. That means we became tree times as big compared to last year. Our organization is starting to get so complex, we hired an operations manager to save us!

And by the way, we are nominated for the Effie Awards 2020. A huge honor and recognition of all the hard work we’ve been doing. That’s exactly what we plan on doing for the next five years, at least.

Celebrating
the people who
believed in us.

Want to join the celebration?
Share with us why you believe(d) in Allyens!

When the faces of the Allyens team appear on our screens, we smile.

When the proposals arrive in our mailboxes, we smile even more.

When we implement the proposed strategies and deliverables, it’s a party.

Thanks for the fun and smooth collaboration. We wish you many more milestone anniversaries and together with us!

Adriaan, Deepak & Kay
Arenberg

The talk of Taha about the importance of inclusion in our superdiverse world was very inspiring. Bringing his talk to a superdiverse audience, he opened himself up to different opinions on one hand and was able to share his insights on the other hand. It was a real added value for our inclusive design collective Connected.Dots.

Team lead Diversity and Inclusion
iDrops

In onze snel veranderende wereld is diversiteit het sleutelwoord. Allyens helpt bedrijven om hun mindset te veranderen op weg naar gelijkwaardigheid en kansen voor talent. Daar wordt iedereen beter van.

Jullie enthousiasme werkt aanstekelijk! Ik was meteen weg van het enthousiasme en de drive van mijn vrienden van Allyens. They rock!

Kathy Lindekens
Jongerenadviseur — VRT

We are extremely happy about collaborating with Allyens. They contribute very valuable expertise to this project, which results in a unique and authentic campaign.

Betty van de Nobelen
Passenger Marketing Manager — Brussels Airport

Dikke proficiat en trots mogen jullie zijn. Jong enthousiasme dat met zorg een verhaal brengt. Jullie blinken uit in het goed begrijpen van de doelgroep en daardoor gerichte campagnes op te zetten.

Laten we 10/12 duimen dat dit in de kijker wordt gezet op de Effie Awards.

Karen Bulterys
Market Development Specialist — Brussels Airport

Af en toe kom je mensen tegen waarvan je weet dat ze een game changer zullen worden. Dat gevoel had ik meteen bij de oprichters. We geraakten toevallig aan de praat op een receptie in de UA. En kijk Allyens heeft de verwachtingen ook waargemaakt. Altijd mooi om te zien.

Milan Rutten
Directeur — Arenberg

At VRT Start-up, we were the very first client of Allyens, with a project to better reach more diverse young people. And it felt right from the start. The founders did not have a lot of experience at the time, but they did have a convincing drive and vision. They dared to challenge us, really went on this quest together with us and gave us a lot of surprising proposals and new insights.

Ezra Eeman
Head of Digital — European Broadcasting Union
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