The app for me
When you use an app, you want to find out all about your personal advantages, right? That’s why we launched an online quiz after the first video-wave, helping Colruyt customers to discover their grocery shopping personality. And more importantly: why they absolutely needed to download the app. For example, if someone turned out to be the type of person to always forget his/her/x’s grocery list, the added value of the app needed no more explanation. Who needs an empty fridge (after visiting Colruyt) anyway?!