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Hoe Ketnet een pionier werd in inclusieve media met Maarten Janssen (EP2)
Inclusie is een uitdagend vraagstuk voor veel mediabedrijven. Gelukkig heeft Maarten Janssen al enige successen geboekt op dit gebied. In de afgelopen jaren heeft
Moving Beyond ‘Visibility Politics’: Why Representation Alone Is Not Enough
When working on diversity and inclusion, there is often a lot of talk about representation. How we want more representation in boards, more representation
Hoe Telenet werkt aan inclusieve communicatie en marketing met Annelies Nauwelaerts en Marilyn Debisschop (EP1)
De eerste aflevering van de Smoothie Marketing Podcast gaat over Telenet’s inzet voor inclusieve communicatie en marketing. Telenet, een van de grootste telecombedrijven in
Underserved Communities: What Are They and Why Your Brand Should Care
Since our world is evolving in terms of super and hyper diversity, with minority groups becoming the majority, these transformations give insight into another
Don’t Miss Out on Eid: How Brands Can Create Engaging Campaigns Around Muslim Holidays
With the Muslim population expected to reach 2.2 billion by 2030, the importance of marketing campaigns centered on Muslim holidays cannot be overstated. These
The Ultimate Guide to Building an Inclusive Brand in 2023
Are you looking to make your brand more inclusive and reach a wider audience? Look no further, because our white paper on inclusive brands
Inclusion Report 2021: Diversity and Inclusion are not a Trend
We believe in research, trial and error, testing, feeling, talking, and listening even more. As we are deadly curious for the future and willing
Allyens en equal.Brussels lanceren een anthem in de strijd tegen racisme.
Campagnes tegen racisme richten zich vaak tot expliciete daders of slachtoffers, terwijl er ook vaak een grote groep van getuigen zijn. Deze vormen meestal
Does using inclusive language really matter?
Ever since the 19th century, people have researched the connection between language and the way we think about the world. The most famous hypothesis
Diversiteit in België: niets nieuws onder de zon
Begin 2021 stond op VRT NWS te lezen dat 1 op 3 Belgen van buitenlandse afkomst is of een buitenlandse nationaliteit heeft. Dat komt
Corona and inclusive communication: 4 tips to remember
Yeah, we know. You’re probably sick of reading articles on corona (pun not intended). Don’t worry. We promise this one only contains positive things.
Brussels Airport’s destination? Inclusive marketing! An interview with Betty van de Nobelen
Getting on board with inclusive marketing? Yes, please! We took that pretty literal in our collaboration with Brussels Airport. We asked Betty van de
Effie Awards: To participate is to win (a bit)
Even if building an inclusive world takes time, waiting has never been our strongest feat. But on December 10th, 2020 around 17:30 PM, we
How Bpost embraced inclusive communication: an interview with Bernard Vanneste
Choosing inclusive communication is a no-brainer. Or at least that’s how we see it. But Bernard Vanneste, Senior Project Manager at the bpost group,
5 years of Allyens
https://allyens.com/wp-content/uploads/2020/11/Taha-WEBSITE.mp4 Allyens has been around for five years. Those have been five years of hard work to make society more inclusive. By breaking stereotypes,
Guess how many times we got nominated for the Effie Awards?
We don’t always brag, but when we do, it’s because we truly deserve it. In this case, because we got nominated for the Effie
To choose is to lose? Inclusive versus Ethno Marketing
Imagine you want to reach a more diverse audience (now, there’s a good idea). You start looking for ways to do so. After some
Inclusive Marketing: Keeping Your Brand Relevant
Quick question: are ‘diversity’ and ‘inclusion’ more than buzzwords? The only right answer is ‘yes!’. The fact that society is more diverse than ever
Pride, not profit? A history of LGBTQIA+ marketing
If you’re wondering why rainbows are popping up everywhere, it’s because June is internationally known as Pride Month. So, what better time to dive
3 do’s and don’ts for corporations who really want to do something against racism
Wow. We’ve never seen so many companies reacting against racism and police brutality since the death of George Floyd. From posting a black square
An interview with Zineb, our former Strategic Intern who decided to join the A-team.
How did you end up at Allyens? During my Masters in Strategic Communications at the VUB, I had the chance to do an internship
‘Ethnic Profiling? Not normal!’ Discover the kick-off of Amnesty International’s newest campaign
Today Amnesty International launched ‘Niet Normaal/Pas Normal’, a campaign together with JES Brussel, Liga voor Mensenrechten, Minderhedenforum, Uit De Marge, Ligue des Droits Humains,
How to find the similarities in your diverse audience
Whatever campaigns you might have going on at this moment, you can probably agree on the fact that defining and approaching your (diverse) target
Starting from scratch — how our traumas led to our business
We can’t talk about our vision and ideas for Allyens without discussing how we got here in the first place. It was not an
What is inclusive communications? Here are 5 things you need to know about it
If you scan our website, you’ll probably read the words “inclusive communications” about 132 times. It’s the core business of Allyens, it’s what we
Our founders, Taha Riani and Hanan Challouki, are listed in Forbes 30 under 30 list
In the words of Forbes: “They may be young, but they are ones for the ages.” The annual Forbes 30 under 30 Europe list
Looking for a new challenge? Here are 7 reasons why you definitely have to work at Allyens
Wondering why you have the subtle need to join the team of Allyens? Well, by reading this, you will discover why! A brand new